

The Future of Sales: AI Coaching and Performance Mastery with Paul Allen | Ep 392
Oct 22, 2025
Paul Allen, founder of Ancestry.com and Soar AI, joins to discuss the future of sales through AI-powered coaching. He reveals how game film analysis, typically used by athletes, can be adapted for sales calls to enhance performance. The conversation highlights the importance of personalized feedback and better questioning techniques in transforming communication. Paul also emphasizes that AI should augment human skills rather than replace them, and explores how improved communication can benefit broader societal interactions.
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From CD‑ROMs To Ancestry
- Paul described launching Ancestry after realizing the internet would replace CD-ROMs and seizing the idea at a 1995 conference.
- He launched the first version by June and incorporated by July 1997, turning a hobby into a scaling business.
A Dream Sparked Venture Capital
- Paul shared a vivid dream that led to building MyFamily.com, which unlocked venture capital for Ancestry.
- That social feature attracted investors who cared about family connection and funded rapid growth.
Double Down On Natural Talents
- Take your natural talents and lean into them rather than trying to be well‑rounded.
- Add training, practice, and coaching to turn those talents into world‑class skills.