EconTalk

Rowan Jacobsen on Truffle Hound

Oct 18, 2021
Rowan Jacobsen, a journalist and author known for his expertise in food culture, dives into the fascinating world of truffles. He discusses the surprising differences between black and white truffles, including their economic implications. The art of truffle hunting with specially trained dogs is unveiled, highlighting the unique bond between hunters and their canine companions. Jacobsen also sheds light on the myths surrounding truffle quality, the high-stakes British truffle supply chain, and the emotional connection people have with these exquisite fungi.
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INSIGHT

Truffles: Fungi, Not Chocolate

  • Real truffles are fungi that grow underground near trees, not chocolate.
  • Chocolate truffles are named after real truffles because of their shape.
ANECDOTE

Chocolate Truffles: A Clever Naming Strategy

  • Chocolate truffles were named after real truffles due to their resemblance to the round fungus.
  • The name association leverages the high-end image of real truffles.
INSIGHT

Truffle Pricing and Cultivation

  • White truffles are more expensive than black truffles, around $3,000/lb vs. $800/lb.
  • This price difference stems from white truffles being wild-foraged while black truffles are cultivated.
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