We're Not Marketers Doing more with less as a solo PMM w/ Michele Nieberding
19 snips
Mar 20, 2025 
In this engaging conversation, Michele Nieberding, Director of Product Marketing at Metarouter and two-time Top 100 PMM, returns to challenge common misconceptions about product marketers. She discusses how AI is revolutionizing the role, shares tactical insights on collaborating with sales, and explains the importance of disqualifying bad leads. Michele also dives into the launch hamster wheel that traps PMMs and the rise of the VP of Product Marketing, all while mixing in humorous analogies about dating mishaps. Get ready for essential PMM trends for 2024!
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Escape the MQL Trap
- If you're a product marketer tied to MQLs, leave that role.
- Focus on strategic initiatives, not just short-term MQL wins.
Customer and Product Obsession
- Understand customers deeply, including pain points and objections.
- Combine customer knowledge with product knowledge to tell a compelling story.
Canva's Zoom Story
- Canva effectively showcased a seemingly minor feature (image zoom) by telling a story.
- They highlighted its impact, demonstrating how it solves a common PowerPoint problem.