We have a rule here: Never get the same guest twice. Well, we’ve just broken it now because we’re getting Michele Nieberding for the 2nd time!
The Director of Product Marketing at Metarouter, the Martech queen and two-time Top 100 PMM, returns to challenge one of the biggest assumptions about product marketers. We dive into the blurred lines between PMM, marketing, and product teams, why some org structures set PMMs up for failure, and how AI is reshaping the role. Plus, Michele drops tactical insights on working with sales, disqualifying bad leads, and scaling impact as a solo PMM. We’ve talked about:
✅ The launch hamster wheel—why PMMs get stuck in product launches & how to escape it
✅ The red flags: If your PMM team reports to the CRO, run! 🏃♀️
✅ How to work with sales without becoming a glorified content marketer
✅ The anti-ICP approach: Why knowing who isn’t a fit is just as important
✅ Feature matrix vs. value selling: When does sales actually need that comparison chart?
✅ AI for PMMs—the right (and wrong) ways to use AI for messaging, content, and research
✅ The rise of VP of Product Marketing—finally, a real PMM career path?
✅ The troubling trend: Why “Director of Growth & PMM” is a dangerous hybrid role
✅ Buffets, bad dating analogies, and how to disqualify bad fits faster than a bad Tinder date
🔊 Stay tuned for Michele’s must-know AI hacks, plus the biggest PMM trends shaping 2024!
Timespan:
00:59 Introducing the Guest
02:36 Are Product Marketers Actually Marketers?
04:15 Sales and Marketing Insights
09:45 AI in Product Marketing
20:45 Working with Sales Teams
25:13 Navigating Competitor Analysis
26:19 Disqualifying Bad Fits
28:16 Sales Reps and Disqualification
29:01 The Buffet Analogy
33:27 The Anti-ICP Concept
36:21 Sales and Marketing Alignment
42:40 Future Trends in Product Marketing
48:04 Closing Remarks and Farewell
Shownotes:
Follow Michelle on LinkedIn
Gong.io (for sales call analysis)
Perplexity AI (for deep research)
Notebook LM (Google AI-powered research tool)
Gamma AI (Instant slide deck generator)
BuyWords (on-demand copywriting agency)
Keyplay’s ICP Transition Gap
AgentGPT (AI agents for research & automation)
Prompt Genie (Optimized AI prompting tool)
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