30 Creators. 30 Days. 3,700+ Subscribers: How She Did It
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May 28, 2025
Chenell Basilio shares her whirlwind experience of launching a 30-day pop-up newsletter aimed at boosting subscriber growth. Discover how she deftly coordinated with 30 creators and handled daily challenges while fostering engagement. Learn about innovative giveaway strategies that significantly expanded her reach and the surprising effectiveness of a private podcast feed as a reward. Insights into what worked, what didn’t, and the lessons learned from this intense growth initiative provide valuable takeaways for aspiring newsletter creators.
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Launching 30 Days of Growth
Chenell Basilio launched the 30 Days of Growth pop-up newsletter to increase her cross-promotion opportunities from 4-5 times to daily.
She prepped for only 2.5 weeks and built the process while running it.
volunteer_activism ADVICE
Use a Clear Template and Mix
Use a consistent, short, tactical template for daily newsletters to keep it digestible and engaging.
Curate a mix of creators with various audience sizes to test cross-promotion effectiveness.
volunteer_activism ADVICE
Make Cross-Promotion Easy and Visible
Provide featured creators with ready-to-use blurbs and custom tracking links for easy cross-promotion.
Share their newsletter multiple times and across platforms to increase visibility and reciprocity.
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"I thought this would grow my list. It did—but the real win was something else entirely." — Chenell Basilio on her 30 Days of Growth experiment.
In this special episode of Growth In Reverse, Chenell & Dylan break down the whirlwind that was Chenell's 30 Days of Growth experiment.
What started as a simple idea to improve my cross-promotions quickly snowballed into a full-fledged daily popup newsletter, complete with giveaways, podcast episodes, and a ton of valuable insights.
We dive into the gritty details—from the unexpected chaos of daily publishing and coordinating with 30 creators to the strategic plays that made the campaign a success. I also share the raw numbers, what I’d do differently, and how this experience has reshaped my approach to newsletter growth and content creation.
If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!
Growth In Reverse (Newsletter Growth & Email Marketing)