"I thought this would grow my list. It did—but the real win was something else entirely." — Chenell Basilio on her 30 Days of Growth experiment.
In this special episode of Growth In Reverse, Chenell & Dylan break down the whirlwind that was Chenell's 30 Days of Growth experiment.
What started as a simple idea to improve my cross-promotions quickly snowballed into a full-fledged daily popup newsletter, complete with giveaways, podcast episodes, and a ton of valuable insights.
We dive into the gritty details—from the unexpected chaos of daily publishing and coordinating with 30 creators to the strategic plays that made the campaign a success. I also share the raw numbers, what I’d do differently, and how this experience has reshaped my approach to newsletter growth and content creation.
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KEY TAKEAWAYS
- Why Chenell launched a 30-day pop-up newsletter to improve cross-promotion tactics—and how she pulled it off in just two weeks
- The exact structure and format she used to keep each daily edition short, tactical, and engaging
- The referral system that brought in 20% of new subscribers and why the private podcast feed became a surprisingly powerful incentive
- What worked and didn’t work with cross-promotion strategies, Substack distribution, and leveraging LinkedIn newsletters
- How Chenell handled massive reader engagement, including 200+ thoughtful replies to a single welcome email
- Lessons learned about launching under pressure, collaborating with other creators, and building a flywheel from content
- The future of the 30 Days of Growth content—and how others can repurpose similar efforts for their own growth campaigns
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Thanks to Tim Forkin for editing these episodes.
