In this episode of the Grow or Die podcast, I sit down with Casey and Lesly, the powerhouse duo behind Eminent Nutrition, to uncover the complexities of the supplement industry. We delve into the importance of integrity, transparency, and quality in supplement production, discussing how Eminent Nutrition ensures its products truly deliver. Casey shares the journey that led to founding Eminent, his experiences with subpar industry practices, and how Eminent's focus on optimal dosing and transparency sets it apart. Lesly also gives a unique perspective on balancing personal and business life, sharing the challenges and rewards of working alongside a partner.

Throughout the episode, we tackle topics such as the misuse of proprietary blends, the science behind quality ingredients, and the journey of building a brand based on integrity. This episode is packed with valuable insights for fitness enthusiasts, entrepreneurs, and anyone interested in the “behind-the-scenes” of the supplement industry.

Timestamps:

- [0:00] – Introduction to Casey and Lesly of Eminent Nutrition, and the importance of transparency in supplements.

- [3:00] – Discussing the supplement industry’s lack of transparency and Casey’s motivation to found Eminent.

- [5:45] – Challenges in maintaining product integrity and using premium ingredients.

- [8:12] – Explaining the problem with proprietary blends and their impact on product quality.

- [10:30] – Casey shares his journey in the industry and the importance of transparency with consumers.

- [13:05] – Lesly’s perspective on balancing business and personal life as a partner and business co-owner.

- [16:40] – Importance of dosing, bioavailability, and ingredient choice at Eminent.

- [19:15] – The science behind amino acids like taurine and their role in high-quality supplements.

- [21:55] – The risks of low-quality supplements and Casey’s mission to create effective, clean products.

- [24:30] – Lesly’s focus on creating an enhanced consumer experience through product flavor and texture.

- [27:20] – Upcoming products from Eminent, including an electrolyte blend and unique sublingual options.

- [30:15] – Casey on continuous innovation, integrity, and customer education at Eminent.

- [33:40] – Reflecting on the role of delayed gratification in building a sustainable business.

- [36:00] – Discussion on ensuring product quality through certifications and adherence to industry standards.

- [39:10] – Insights into quality control at Eminent, including testing for potency and purity.

- [42:00] – The importance of consistency in formulations and how it impacts consumer trust.

- [45:30] – Casey talks about long-term vision for Eminent and how he plans to impact the supplement industry.

- [49:00] – Lesly on the role of brand authenticity and community building in creating a lasting business.

- [52:15] – Casey explains the key differences between Eminent and typical mass-market brands.

- [55:10] – How Eminent Nutrition integrates consumer feedback and community support into product development.

- [58:30] – Final reflections from Casey and Lesly on the future of Eminent and their dedication to quality and integrity in the supplement industry.

Links and Resources:

Shop Eminent Nutrition: https://www.eminentnutrition.com/

Follow Eminent On Instagram: @eminentnutrition

Follow Casey On Instagram: @caseybarnette

Follow Lesly On Instagram: @leslylovefit

Follow Me On Instagram: @jmihaly_

Follow "Grow or Die" On Instagram: @growordiepodcast

Work With Me: https://www.togethermorefit.com/founder

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