This podcast discusses the importance of creating WOW content to grow your audience, with insights from the book 'Platform: Get Noticed in a Noisy World.' Topics include Google's criteria for good content, building trust with your audience, and tips for consistent and engaging content creation. It also emphasizes the value of authenticity, storytelling, and patience in the world of podcasting.
Crafting 'wow' content involves understanding audience emotions and preferences.
Incorporating surprise, resonance, anticipation, and transcendence enhances content quality.
Building trust through authenticity, expertise, and credibility fosters audience loyalty.
Deep dives
Creating Wow Content through Understanding Your Audience
Crafting amazing content requires a deep understanding of your audience's needs and preferences. By conducting surveys and analyzing your own media consumption habits, you can identify what resonates with you emotionally - be it laughter, thought-provoking insights, or educational content. Tailoring your podcast to evoke multiple emotional responses can elevate its impact and engagement levels.
Designing Wow Content with 'Wow' Factor Ingredients
Incorporating 'wow' factor ingredients like surprise, resonance, anticipation, and transcendence can elevate the quality of your content. Surprise elements can captivate your audience by defying expectations, resonating emotionally, and evoking powerful reactions. Anticipation and a sense of resonance can keep listeners engaged and emotionally connected, while content that transcends expectations can create a lasting impact.
Enhancing Audience Engagement and Loyalty through Authenticity and Expertise
Building trust and loyalty with your audience requires authenticity and expertise. Sharing personal stories, being transparent, and providing trustworthy information can establish credibility and foster deeper connections with your listeners. Demonstrating experience and authority in your niche can enhance your content's value and encourage audience engagement and evangelism.
Maximizing Content Quality and Impact through Patience and Consistency
Achieving success in podcasting requires patience, consistency, and a commitment to quality. While it may take time to see significant growth and monetization, staying dedicated to creating valuable content and engaging with your audience can lead to long-term success. Emphasizing consistent production quality, authenticity, and innovation can help sustain audience interest and drive podcast growth.
Overcoming Common Pitfalls in Podcasting for Long-Term Success
Avoiding common pitfalls such as lack of creativity, fear of criticism, and impatience is crucial for long-term podcasting success. Embracing creativity, seeking honest feedback, and having the resilience to navigate challenges can elevate the quality of your content and enhance audience engagement. By focusing on innovation, authenticity, audience needs, and consistent quality, podcasters can overcome obstacles and establish a strong foundation for sustained growth and success.
How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt.
I also talk about what GOOGLE thinks is good and what stops us from making WOW content.
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I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer.
00:00:01 - It's Not Just One Thing 00:01:19 - Opening 00:01:54 - How Do I Grow? 00:02:33 - Michael Hyatt Advice https://geni.us/platform-michael-hyatt 00:03:26 - Characteristics of WOW Content https://geni.us/platform-michael-hyatt 00:05:18 - Anticipation 00:06:17 - Surprise 00:07:57 - Transcendence 00:08:29 - Clarity 00:08:45 - Evangelism 00:10:24 - Driveway Moments 00:11:22 - Does AI Deliver WOW Content? https://supportthisshow.com/aiwriter (aff) 00:13:07 - Back to Surprises 00:13:56 - Maybe It's Not Time To Promote Your Show https://geni.us/platform-michael-hyatt 00:17:23 - It All Comes Back to Word of Mouth https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313 00:18:01 - Master Your Craft https://youtu.be/Ggy6Bs1FsLI?si=NBnsEKEkJzKiL9Z0 00:19:09 - What Does Google Look At? 00:19:10 - Podcast Hot Seat https://www.podcasthotseat.com 00:19:25 - Experience 00:20:10 - Your Podcast Website https://www.yourpodcastwebsite.com 00:20:26 - Google E.E.A.T Experience 00:22:13 - Expertise 00:24:00 - Authoritativeness 00:25:07 - AI Writer https://supportthisshow.com/aiwriter 00:25:33 - Congressional Dish https://congressionaldish.com/ 00:26:11 - Trustworthiness 00:26:51 - Beiding Your Morals 00:27:43 - Question of the Month https://www.schoolofpodcasting.com/question 00:28:41 - Live Appearances https://www.schoolofpodcasting.com/where 00:29:13 - Back to the Basics 00:30:36 - Tell Us A Little Bit About Yourself 00:32:17 - Other Ingredients of Good Shows 00:36:36 - If You Want To Make Money 00:37:26 - BE AUTHENTIC 00:38:45 - Artwork Counts 00:39:45 - Get Consistency Right 00:40:49 - You Can't Get This Any Place Else 00:41:35 - Overwhelmed? That's OK 00:43:01 - What is It Michael? 00:44:43 - The Mentality of Good Content 00:46:08 - Monetizing Too Early 00:47:15 - So Many Crayons! 00:49:13 - Poor Planning and Execution 00:49:55 - Lack of Authenticity 00:50:47 - Quantity Over Quality 00:51:37 - Failure to Adapt 00:52:43 - Fear of Criticism 00:53:38 - Lack of Patience 00:55:22 - AI In Future Episode 00:55:56 - Grab Your Crayons! 00:57:13 - 3 Years to Monetize
Mentioned in this episode:
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