School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast

Growing Your Podcast Starts With WOW Content

6 snips

Jun 10, 2024

This podcast discusses the importance of creating WOW content to grow your audience, with insights from the book 'Platform: Get Noticed in a Noisy World.' Topics include Google's criteria for good content, building trust with your audience, and tips for consistent and engaging content creation. It also emphasizes the value of authenticity, storytelling, and patience in the world of podcasting.

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Intro

00:00 • 2min

Creating WOW Content for Podcast Success

02:14 • 17min

Enhancing Content for Google: Experience, Expertise, Authoritativeness, and Trustworthiness

18:45 • 8min

Creating Engaging and Trustworthy Content for Podcasts

26:18 • 12min

Tips for Creating Engaging and Consistent Podcast Content

37:53 • 2min

Creating High-Quality Content for Podcast Growth

40:09 • 15min

Creating Quality Content and Patience in Podcasting

55:32 • 4min

How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt.

I also talk about what GOOGLE thinks is good and what stops us from making WOW content.

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Mentioned In This Episode

Join the School of Podcasting Community

Platform: Get Noticed in a Noisy World

Fly on the Wall With Dana Carvey, David Spade, and Jerry Seinfeld https://www.youtube.com/watch?v=pOLgAFeC9jg

Tom Webster Podcast Movement Keynote https://youtu.be/Ggy6Bs1FsLI?si=7QD1jz4YSzq07gB7

Rick Beato and Jim Barner Make Good Records https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313

Sting on Rock Beato https://www.youtube.com/watch?v=hkrWxHEnlEs

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Chapter Markers:

00:00:01 - It's Not Just One Thing 00:01:19 - Opening 00:01:54 - How Do I Grow? 00:02:33 - Michael Hyatt Advice https://geni.us/platform-michael-hyatt 00:03:26 - Characteristics of WOW Content https://geni.us/platform-michael-hyatt 00:05:18 - Anticipation 00:06:17 - Surprise 00:07:57 - Transcendence 00:08:29 - Clarity 00:08:45 - Evangelism 00:10:24 - Driveway Moments 00:11:22 - Does AI Deliver WOW Content? https://supportthisshow.com/aiwriter (aff) 00:13:07 - Back to Surprises 00:13:56 - Maybe It's Not Time To Promote Your Show https://geni.us/platform-michael-hyatt 00:17:23 - It All Comes Back to Word of Mouth https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313 00:18:01 - Master Your Craft https://youtu.be/Ggy6Bs1FsLI?si=NBnsEKEkJzKiL9Z0 00:19:09 - What Does Google Look At? 00:19:10 - Podcast Hot Seat https://www.podcasthotseat.com 00:19:25 - Experience 00:20:10 - Your Podcast Website https://www.yourpodcastwebsite.com 00:20:26 - Google E.E.A.T Experience 00:22:13 - Expertise 00:24:00 - Authoritativeness 00:25:07 - AI Writer https://supportthisshow.com/aiwriter 00:25:33 - Congressional Dish https://congressionaldish.com/ 00:26:11 - Trustworthiness 00:26:51 - Beiding Your Morals 00:27:43 - Question of the Month https://www.schoolofpodcasting.com/question 00:28:41 - Live Appearances https://www.schoolofpodcasting.com/where 00:29:13 - Back to the Basics 00:30:36 - Tell Us A Little Bit About Yourself 00:32:17 - Other Ingredients of Good Shows 00:36:36 - If You Want To Make Money 00:37:26 - BE AUTHENTIC 00:38:45 - Artwork Counts 00:39:45 - Get Consistency Right 00:40:49 - You Can't Get This Any Place Else 00:41:35 - Overwhelmed? That's OK 00:43:01 - What is It Michael? 00:44:43 - The Mentality of Good Content 00:46:08 - Monetizing Too Early 00:47:15 - So Many Crayons! 00:49:13 - Poor Planning and Execution 00:49:55 - Lack of Authenticity 00:50:47 - Quantity Over Quality 00:51:37 - Failure to Adapt 00:52:43 - Fear of Criticism 00:53:38 - Lack of Patience 00:55:22 - AI In Future Episode 00:55:56 - Grab Your Crayons! 00:57:13 - 3 Years to Monetize

Mentioned in this episode:

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