Enhancing Content for Google: Experience, Expertise, Authoritativeness, and Trustworthiness

How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt. 

I also talk about what GOOGLE thinks is good and what stops us from making WOW content. 

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Platform: Get Noticed in a Noisy World

Fly on the Wall With Dana Carvey, David Spade, and Jerry Seinfeld https://www.youtube.com/watch?v=pOLgAFeC9jg

Tom Webster Podcast Movement Keynote https://youtu.be/Ggy6Bs1FsLI?si=7QD1jz4YSzq07gB7 

Rick Beato and Jim Barner Make Good Records https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313

Sting on Rock Beato https://www.youtube.com/watch?v=hkrWxHEnlEs

Profit From Your Podcast Book

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Question of the Month

00:00:01 - It's Not Just One Thing  00:01:19 - Opening  00:01:54 - How Do I Grow? 00:02:33 - Michael Hyatt Advice https://geni.us/platform-michael-hyatt  00:03:26 - Characteristics of WOW Content https://geni.us/platform-michael-hyatt  00:05:18 - Anticipation 00:06:17 - Surprise 00:07:57 - Transcendence 00:08:29 - Clarity 00:08:45 - Evangelism  00:10:24 - Driveway Moments 00:11:22 - Does AI Deliver WOW Content? https://supportthisshow.com/aiwriter (aff) 00:13:07 - Back to Surprises 00:13:56 - Maybe It's Not Time To Promote Your Show https://geni.us/platform-michael-hyatt  00:17:23 - It All Comes Back to Word of Mouth https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313  00:18:01 - Master Your Craft https://youtu.be/Ggy6Bs1FsLI?si=NBnsEKEkJzKiL9Z0  00:19:09 - What Does Google Look At? 00:19:10 - Podcast Hot Seat https://www.podcasthotseat.com  00:19:25 - Experience 00:20:10 - Your Podcast Website https://www.yourpodcastwebsite.com  00:20:26 - Google E.E.A.T Experience  00:22:13 - Expertise  00:24:00 - Authoritativeness  00:25:07 - AI Writer https://supportthisshow.com/aiwriter  00:25:33 - Congressional Dish https://congressionaldish.com/  00:26:11 - Trustworthiness  00:26:51 - Beiding Your Morals  00:27:43 - Question of the Month https://www.schoolofpodcasting.com/question  00:28:41 - Live Appearances https://www.schoolofpodcasting.com/where 00:29:13 - Back to the Basics  00:30:36 - Tell Us A Little Bit About Yourself  00:32:17 - Other Ingredients of Good Shows  00:36:36 - If You Want To Make Money  00:37:26 - BE AUTHENTIC  00:38:45 - Artwork Counts  00:39:45 - Get Consistency Right  00:40:49 - You Can't Get This Any Place Else  00:41:35 - Overwhelmed? That's OK  00:43:01 - What is It Michael?  00:44:43 - The Mentality of Good Content  00:46:08 - Monetizing Too Early  00:47:15 - So Many Crayons!  00:49:13 - Poor Planning and Execution  00:49:55 - Lack of Authenticity  00:50:47 - Quantity Over Quality  00:51:37 - Failure to Adapt  00:52:43 - Fear of Criticism  00:53:38 - Lack of Patience  00:55:22 - AI In Future Episode  00:55:56 - Grab Your Crayons!  00:57:13 - 3 Years to Monetize 

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