Growing Your Podcast Starts With WOW Content
School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast
Enhancing Content for Google: Experience, Expertise, Authoritativeness, and Trustworthiness
Exploring Google's criteria for relevance, focusing on personal stories, experience versus expertise, authoritativeness, and trustworthiness in content creation with illustrative examples.
How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt.
I also talk about what GOOGLE thinks is good and what stops us from making WOW content.
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Platform: Get Noticed in a Noisy World
Fly on the Wall With Dana Carvey, David Spade, and Jerry Seinfeld https://www.youtube.com/watch?v=pOLgAFeC9jg
Tom Webster Podcast Movement Keynote https://youtu.be/Ggy6Bs1FsLI?si=7QD1jz4YSzq07gB7
Rick Beato and Jim Barner Make Good Records https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313
Sting on Rock Beato https://www.youtube.com/watch?v=hkrWxHEnlEs
Chapter Markers:00:00:01 - It's Not Just One Thing 00:01:19 - Opening 00:01:54 - How Do I Grow? 00:02:33 - Michael Hyatt Advice https://geni.us/platform-michael-hyatt 00:03:26 - Characteristics of WOW Content https://geni.us/platform-michael-hyatt 00:05:18 - Anticipation 00:06:17 - Surprise 00:07:57 - Transcendence 00:08:29 - Clarity 00:08:45 - Evangelism 00:10:24 - Driveway Moments 00:11:22 - Does AI Deliver WOW Content? https://supportthisshow.com/aiwriter (aff) 00:13:07 - Back to Surprises 00:13:56 - Maybe It's Not Time To Promote Your Show https://geni.us/platform-michael-hyatt 00:17:23 - It All Comes Back to Word of Mouth https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313 00:18:01 - Master Your Craft https://youtu.be/Ggy6Bs1FsLI?si=NBnsEKEkJzKiL9Z0 00:19:09 - What Does Google Look At? 00:19:10 - Podcast Hot Seat https://www.podcasthotseat.com 00:19:25 - Experience 00:20:10 - Your Podcast Website https://www.yourpodcastwebsite.com 00:20:26 - Google E.E.A.T Experience 00:22:13 - Expertise 00:24:00 - Authoritativeness 00:25:07 - AI Writer https://supportthisshow.com/aiwriter 00:25:33 - Congressional Dish https://congressionaldish.com/ 00:26:11 - Trustworthiness 00:26:51 - Beiding Your Morals 00:27:43 - Question of the Month https://www.schoolofpodcasting.com/question 00:28:41 - Live Appearances https://www.schoolofpodcasting.com/where 00:29:13 - Back to the Basics 00:30:36 - Tell Us A Little Bit About Yourself 00:32:17 - Other Ingredients of Good Shows 00:36:36 - If You Want To Make Money 00:37:26 - BE AUTHENTIC 00:38:45 - Artwork Counts 00:39:45 - Get Consistency Right 00:40:49 - You Can't Get This Any Place Else 00:41:35 - Overwhelmed? That's OK 00:43:01 - What is It Michael? 00:44:43 - The Mentality of Good Content 00:46:08 - Monetizing Too Early 00:47:15 - So Many Crayons! 00:49:13 - Poor Planning and Execution 00:49:55 - Lack of Authenticity 00:50:47 - Quantity Over Quality 00:51:37 - Failure to Adapt 00:52:43 - Fear of Criticism 00:53:38 - Lack of Patience 00:55:22 - AI In Future Episode 00:55:56 - Grab Your Crayons! 00:57:13 - 3 Years to Monetize
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