A History of Coffee 6) The Future of Coffee?
May 13, 2021
Discover the fascinating evolution of specialty coffee and its cultural significance. Explore the journey from mass production to unique micro lots, driven by pioneers in the industry. Delve into the challenges faced by small farmers amid climate change and market pressures. Learn how consumer choices can positively impact the coffee supply chain and support equitable practices. Plus, uncover the deeper implications of colonialism in coffee history and its relevance today.
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Grinding As Ritual And Status
- James and Jonathan compare grinding methods and high-end grinders as a deliberate inconvenience for flavor.
- They highlight that fresh grinding and higher effort signal the specialty-coffee experience to consumers.
Specialty Coffee's Promised Trade-Off
- Specialty coffee promises better flavor and the idea that paying more can return value to producers.
- That model links consumer willingness to pay with potential improvements in producer incomes and sustainability.
Erna Knutzen And The Micro-Lot Origin Story
- Erna Knutzen sold micro lots of high-quality beans and reintroduced origin stories to coffee marketing.
- Small independent roasters like Alfred Peet bought these lots and started a counterculture movement around coffee quality.
