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6) The Future of Coffee?

A History of Coffee

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The Rise of Specialty Coffee Culture

This chapter explores the evolution of specialty coffee from mass-produced blends to unique, region-specific flavors, driven by pioneers like Erna and Alfred Pete. It highlights the transformation of coffee culture in America, focusing on the impact of espresso machines and emerging coffeehouse concepts that prioritize quality over quantity. The narrative also addresses the complexities of coffee production and the challenges faced by farmers to access fair pricing in a market that often undervalues their efforts.

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