6 AI Growth Hacks Top Marketers Don't Want You To Know (#167)

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Oct 24, 2023

Discover how AI is revolutionizing marketing by acting as a creative partner, helping to generate catchy taglines and streamline project timelines. Explore the success of Netflix's 'Lupin' advertising and learn to leverage AI for analyzing ad effectiveness. Delve into the Pixar storytelling framework to enhance brand messaging and tackle the anxieties marketers face regarding data dependence. Uncover transformative AI tools that offer tailored feedback, improve copywriting, and personalize communications in your marketing strategies.

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ANECDOTE

Kieran's Coffee Revelation

Kieran Flanagan shared his routine of drinking the same Starbucks coffee for 13 years.
He tried a Pumpkin Spice Latte for the first time and felt both energized and nauseous.

ANECDOTE

AI as Creative Partner Experiment

Kieran tested AI-generated brand campaign taglines and visuals for Zapier.
The AI struggled with puns and visuals, highlighting the need for specific briefs.

ADVICE

Briefing AI for Creative Work

Brief AI like you would a human creative team for better results.
Iterate on the output, as the first draft won't be perfect.

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