6 AI Growth Hacks Top Marketers Don't Want You To Know (#167)
Oct 24, 2023
43:22
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The podcast discusses 6 AI marketing hacks that will blow your mind. Topics include using AI as a creative partner in brand campaigns, improving execution with free tools and storytelling frameworks, using AI as a marketing consultant, using an AI assistant for copywriting and content generation, revising and highlighting key points in a white paper, and using an AI tool for optimizing web pages based on SEO.
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Quick takeaways
AI can serve as a valuable marketing consultant, providing feedback on design, copy, and brand messaging.
AI can help marketers develop compelling brand stories by applying well-known storytelling frameworks.
Deep dives
AI as a Marketing Consultant
AI can serve as a valuable marketing consultant, providing feedback on design, copy, and brand messaging. By analyzing websites and providing specific suggestions, AI helps marketers improve their work and make it more effective. With the ability to generate optimized headlines, design better color palettes, and offer guidance from renowned copywriters, AI enhances the creative process and leads to better marketing outcomes.
Using AI for Storytelling
AI can help marketers develop compelling brand stories by applying well-known storytelling frameworks. By using AI to create narratives that align with the brand and its target audience, marketers can effectively engage customers and communicate their value proposition. AI tools like Chat GPT offer insights and suggestions for crafting stories based on these frameworks, simplifying the storytelling process and enabling marketers to create impactful narratives.
AI as a Critic and Consultant
AI can serve as a critic and consultant for marketers, providing feedback on website design, copywriting, and SEO optimization. With AI tools like Chat GPT and Bard, marketers can receive specific suggestions for improving website elements, writing catchy headlines, and enhancing search engine ranking. These AI-powered insights help marketers fine-tune their strategies, overcome anxiety, and improve their marketing performance.
AI in Marketing Automation
AI has the potential to revolutionize marketing automation, enabling personalized and AI-assisted interactions with customers. From generating personalized drip campaigns to building customized workflows based on user preferences and tech stacks, AI tools like Claude and ChatGPT assist marketers in delivering tailored experiences. This AI-first approach allows marketers to engage customers, automate tasks, and optimize marketing performance, resulting in more effective campaigns.
Will AI be a good creative partner? (and change the trajectory of marketing forever?)
Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your mind. Learn more on how to use AI to build brand and email campaigns, how AI will be your new marketing strategiest/consultant, how these tools will improve the quality of execution for your marketing, and how these tools will significantly put you ahead of your competition.