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6 AI Growth Hacks Top Marketers Don't Want You To Know (#167)

Marketing Against The Grain

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AI: The New Creative Partner in Marketing

This chapter humorously explores the integration of AI as a creative partner in marketing, emphasizing its potential to enhance campaigns through innovative tools. The speakers share their experiences using AI for generating catchy taglines and billboard designs, highlighting the need for clear prompts and iterative feedback. They discuss the transformative impact of AI on the creative process, demonstrating how it can significantly reduce project timelines while still requiring human-like revisions for effective output.

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