Animal Spirits Podcast

Talk Your Book: How to be a Supercommunicator with Charles Duhigg

32 snips
Mar 22, 2025
Charles Duhigg, a Pulitzer Prize-winning journalist and author known for exploring human behavior, joins the discussion to unpack his insights from "Supercommunicators." They challenge the myth that communication skills are innate, stressing that practice and understanding your audience are crucial. Duhigg delves into the nuances of persuasion, identifying both its constructive and destructive potentials. He also highlights techniques such as active listening and storytelling that can strengthen relationships in professional and personal settings.
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ADVICE

Audience-Focused Communication

  • Understand your audience's mindset (practical, emotional, or social) before communicating.
  • Acknowledge their identity and address their concerns directly.
INSIGHT

Communication as a Skill

  • There are no "natural" super communicators; good communication is a skill developed through practice and reflection.
  • Everyone is a super communicator with someone; the key is to identify and apply those skills broadly.
ADVICE

Channel-Specific Communication

  • Recognize that different communication channels have different rules.
  • Adjust your approach accordingly (e.g., over-enunciating on the phone, using exclamation points in texts).
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