B2B Growth
Buying a NYC billboard to get in front of a prospect
May 21, 2024
Explore audacious generosity and unreasonable hospitality in marketing, from NYC billboards to surprise events. Discover innovative offline marketing strategies like PS5 gaming sessions and Duolingo's food truck campaign. Learn about the impact of unreasonable hospitality at a Michelin star restaurant and emotional marketing hacks for public favor.
19:19
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Quick takeaways
- Offline marketing creativity drives online engagement through initiatives like billboard strategies in Times Square.
- Experiential marketing, such as unique offline experiences, like playing games with influencers, resonates online for lasting brand connections.
Deep dives
Offline Creativity Boosts Online Engagement
Creativity in offline marketing can significantly increase online engagement. An example from a billboard marketing strategy in Times Square by WeFunder for Beehive showcased how offline efforts like this can drive online interactions. While the billboard received modest engagement, it successfully captured the attention of the Beehive founder, ultimately leading to further interactions.
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