Buying a NYC billboard to get in front of a prospect
B2B Growth
Offline Marketing Innovations at Events
Exploring the blend of offline marketing strategies with digital tactics, this chapter delves into unique activations at events, like PS5 gaming sessions, fruit cutting stands, and live performances, showcasing how Audience Plus stood out. The speaker emphasizes the impact of combining real-life experiences with digital engagement post COVID, drawing inspiration from successful B2C marketing approaches.
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