Evolution Exchange Denmark Podcast Evo DK #340 - Value Realisation - Digital Products Across The Enterprise
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Sep 5, 2025 Michael McKay, VP of Digital Products at Novo Nordisk, shares insights on shifting from a project to a product mindset. Peter Timm Kejser Hartz from A.P. Moller - Maersk emphasizes aligning tech investments with business value. Frederico Homs of Vestas discusses advocating for modular product teams to enhance market activation. The trio also explores the importance of keeping product development connected to customer needs, merging operational backlogs, and using data to prioritize initiatives, ultimately driving innovation and measurable impact across enterprises.
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Three Definitions Of Product
- Product means different things: core commercial offering, customer-facing digital wrapping, or internal tools.
- All aim to discover, deliver and optimize value but measure different types of value.
Maersk's Three Product Owner Types
- Maersk organizes product ownership across commercial, functional and platform product owners.
- This many-to relationship helped scale but introduced coordination slowdowns.
Keep Dev Close To Operations
- Keep product development tightly coupled with product operations to stay close to real customer problems.
- Avoid disconnecting dev from running the product or ideas drift away from operational reality.