Peter Timm Kejser Hartz

Michael McKay, VP of Digital Products at Novo Nordisk, shares insights on shifting from a project to a product mindset. Peter Timm Kejser Hartz from A.P. Moller - Maersk emphasizes aligning tech investments with business value. Frederico Homs of Vestas discusses advocating for modular product teams to enhance market activation. The trio also explores the importance of keeping product development connected to customer needs, merging operational backlogs, and using data to prioritize initiatives, ultimately driving innovation and measurable impact across enterprises.