Host Will Francis chats with Mischa McInerney, DMI's CMO, about essential digital marketing skills. They discuss data understanding, CX & UX interest, and the importance of soft skills. Topics include automation, omnichannel, and CRO. They also touch on creativity, hybrid working, and interview questions.
Data analytics is crucial for marketing strategies to drive better ROI through data-driven insights.
Specialization in marketing skills is recommended for career growth and expertise building.
Prioritization skills are essential in digital marketing to focus on honing specific capabilities for effective strategies.
Deep dives
Impact of Digitization Acceleration Due to COVID-19 on Industries
The COVID-19 pandemic accelerated digitization in industries like retail, drinks, pharmaceuticals, and financial services, posing challenges and opportunities. Retail companies shifted online, requiring exceptional customer experiences. The drinks industry adapted to engaging digitally for sales. The pharmaceutical sector faced digital transformations while maintaining compliance. Financial services accelerated digital transformations with the rise of fintech.
Role of Data Analytics in Marketing Strategy
Data analytics is essential for marketing strategies, focusing on data-driven insights and actions for better ROI. Marketing strategies need to integrate data and insights seamlessly to drive actions effectively. Data and marketing should be interwoven, ensuring a streamlined process from data to insights to action, fostering a holistic approach within marketing teams.
Specialization vs. Generalization in Marketing Roles
Specialization over generalization is advised for career growth, emphasizing building expertise and focusing on strengths. Specialization allows individuals to delve deep into a specific area of marketing, enhancing career development. While generalization suits smaller companies with varied responsibilities, specialization is crucial for advancing and mastering marketing skills.
Prioritizing Skills and Channels in Digital Marketing
Developing prioritization skills is vital in digital marketing to focus on honing specific capabilities for effective strategies. Cultivating a testing and learning culture aids in refining skills and identifying high-impact channels and tactics. Implementing a guided approach to prioritizing skills and channels drives success in achieving marketing objectives.
Training and Development in Marketing Skills
Applying acquired digital marketing skills practically through jobs, internships, or personal projects accelerates skill development. Bridging the gap between theoretical knowledge and practical application using toolkits and templates enhances learning outcomes. Emphasizing hands-on experience and real-world application helps individuals grow and hone their marketing skills effectively.
Importance of Soft Skills and Lifelong Learning in Marketing
Soft skills like leadership, communication, problem-solving, and strategy are essential to complement digital marketing expertise. Prioritizing CX, UX, and data analytics skills enhances customer-centric approaches and meaningful engagements. Lifelong learning and adaptability are crucial for continuous skill development and career advancement in the dynamic marketing landscape.
What are the top skills you need today for a successful digital marketing career tomorrow? Should you be a generalist or a specialist? Is there still room for more traditional marketing skills?
In this episode, host Will Francis chats with DMI's Chief Marketing Officer, Mischa McInerney about where she sees a clear need for marketing skills today, especially in roles that didn't exist 10 ago - e.g. in automation, omnichannel, CRO, data science. A recent survey by DMI of 500 CMOs saw similar patterns of needs and gaps in marketing skills around the world.
So what are Mischa's tips for your top three skills? An understanding of data, an interest in CX & UX, but also those soft skills you've learned on the job or in your free time. Listen in to also hear her take on the role of creativity, hybrid working, and, as a bonus, some of her standard interview questions.
A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.
