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14min chapter
Digital Marketing Skills for Today & Tomorrow
Ahead of the Game
Nurturing Soft Skills and Overcoming Digital Marketing Challenges
The chapter emphasizes the importance of soft skills, such as leadership, communication, and problem solving in digital marketing. It highlights the challenges digital marketers face in convincing senior stakeholders and the need for tailored communication to drive successful marketing initiatives. The chapter also discusses the significance of practical experience, developing key skills like data analytics and CX/UX, and leveraging transferable power skills to stand out in the competitive job market.
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Listen to the best highlights from the podcasts you love and dive into the full episode