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11min chapter
Digital Marketing Skills for Today & Tomorrow
Ahead of the Game
Evolving Digital Marketing Roles and Skill Gaps
The chapter delves into the impact of digitization on marketing roles, emphasizing the importance of data analytics and various specializations like lead generation and customer teams within a digital marketing team. It contrasts traditional creative skills with modern skills like data analysis and automation, highlighting the need to blend both for effective marketing campaigns. The discussion also touches on utilizing behavioral science, understanding customer language, and balancing AI-generated content with personalized creative interventions in marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode