Copywriters Podcast

Home-Run Promo Story Secrets, With Joshua Lee Henry

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Dec 18, 2023
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ANECDOTE

Successful AI-Driven Financial Promo

  • Joshua Lee Henry created a successful $1,495-$3,000 AI-based financial promo without a front-end list.
  • It achieved a 2.9% conversion and nearly $785,000 in revenue shortly after launch, top among backend promos.
ADVICE

Enter Customer's Existing Story

  • Start your promo by entering the story already in the customer's mind to tap into their existing beliefs.
  • Use this to immediately connect your character or solution to their top concerns for momentum.
ADVICE

3 Story Types In Persuasion

  • Use three main storytelling types: reassurance, origin, and improved status stories to build persuasion.
  • Wrap unfamiliar concepts in metaphors to make new ideas feel familiar and engaging.
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