Promo Background and Success

In this podcast episode, the host interviews Joshua Lee Henry, a returning champion copywriter, who discusses a successful long-form sales letter promo he wrote for a financial publisher. The promo aimed to launch a backend service for a new guru who lacked a front-end list, overcoming hurdles by leveraging the guru's credibility, an AI strategy, and a phenomenal track record. The promo achieved a 2.9% conversion rate on launch day, bringing in over $785,000 to date, with a projected million-dollar revenue by year-end. It became the top-selling backend promo in Banyan Hill and ranked third in all of Agora. The success was attributed to using various story techniques, such as reassurance, origin, and improved status stories.