17min chapter

Copywriters Podcast cover image

Home-Run Promo Story Secrets, With Joshua Lee Henry

Copywriters Podcast

CHAPTER

Legal Review and High Conversion Rates

This chapter explores the importance of legal review in copywriting for regulated industries and discusses a successful promo campaign that generated over $785,000 in sales. They also touch on the launch of a high-priced back-end product and the need to sell the service to other people's customers.

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