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Jobs and Gates: A Tech Romance?
- At the 1983 Apple sales conference, Steve Jobs jokingly interviewed software CEOs, including Bill Gates.
- Gates pledged half of Microsoft's 1984 revenue to Macintosh software, yet announced Windows 1.0 a month later.
Apple's Integrated Philosophy
- Apple prioritized an integrated, user-centric approach, controlling the entire tech stack.
- This approach excelled during periods of innovation when hardware and software synergy was crucial.
Apple's Rebellious Ad
- Apple's 1984 Super Bowl ad, portraying Apple as a rebel against IBM's 'Big Brother',
- resonated deeply and shaped Apple's image as an industry disruptor.