The Conversation Weekly The 'Mo Salah effect' on reducing prejudice
May 8, 2025
Salma Mousa, an assistant professor of political science at UCLA, explores the 'Mo Salah effect'—how the famed Egyptian footballer reduces prejudice. She discusses how Salah's celebrity status fosters positive perceptions of Muslims in the UK. His influence has led to a notable 16% decrease in hate crimes in Merseyside and reduced anti-Muslim sentiments among fans. Mousa highlights the role of sports in promoting social cohesion and challenges surrounding ethnic integration, showing how notable figures can reshape societal attitudes.
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Salah's Unique Muslim Impact
- Mohamed Salah's visible Muslim identity uniquely connects with fans and society.
- Fans chant positively about Muslims because of his impact, showing real societal influence.
Parasocial Contact Reduces Prejudice
- Parasocial contact, like watching celebrities, can reduce prejudice at scale.
- Salah exemplifies how minority exposure via media influences social attitudes without direct contact.
Drop in Hate Crimes Linked to Salah
- Hate crime data shows a 16% drop in Merseyside after Salah joined Liverpool.
- This reduction was unique to hate crimes, not other crimes, suggesting a specific anti-prejudice effect.