Salma Mousa

Salma Mousa, an assistant professor of political science at UCLA, explores the 'Mo Salah effect'—how the famed Egyptian footballer reduces prejudice. She discusses how Salah's celebrity status fosters positive perceptions of Muslims in the UK. His influence has led to a notable 16% decrease in hate crimes in Merseyside and reduced anti-Muslim sentiments among fans. Mousa highlights the role of sports in promoting social cohesion and challenges surrounding ethnic integration, showing how notable figures can reshape societal attitudes.