The Majestic SEO Podcast
How To Produce Great Expert Content
Mar 5, 2025
Join content marketing experts Kate Shropshall, James Brockbank, and Alexandra Tachalova as they delve into the art of producing expert content. They discuss the crucial role of high-quality content in SEO and how to engage industry experts for credibility. The conversation highlights balancing AI assistance with human creativity, while emphasizing tailored questions for effective insights. They also tackle pet peeves in content creation, advocating for usability and strategic intent to enhance distribution and engagement.
52:09
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Quick takeaways
- Producing expert content begins with understanding audience needs and aligning messages with the broader marketing strategy to enhance engagement.
- Integrating genuine expertise into content creation not only distinguishes it from standard information but also builds trust and credibility with the audience.
Deep dives
Understanding the Basics of Great Expert Content
Producing great expert content begins with understanding its purpose and the audience it serves. Content creators must grasp the goals of their publication, including how it aligns with the organization's marketing strategy and the broader context of ongoing trends. This involves appreciating the buyer's journey and ensuring that content fits naturally into the user experience on the web. The emphasis on context and aligning messages allows for more targeted and impactful content that resonates with its intended audience.
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