The Majestic SEO Podcast How To Produce Great Expert Content
5 snips
Mar 5, 2025 Join content marketing experts Kate Shropshall, James Brockbank, and Alexandra Tachalova as they delve into the art of producing expert content. They discuss the crucial role of high-quality content in SEO and how to engage industry experts for credibility. The conversation highlights balancing AI assistance with human creativity, while emphasizing tailored questions for effective insights. They also tackle pet peeves in content creation, advocating for usability and strategic intent to enhance distribution and engagement.
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Episode notes
Producing Great Content
- Produce great expert content by understanding your goals and context.
- Consider your audience and their journey, from SEO to desired outcomes.
Audience-First Content
- Prioritize your audience's needs when creating content.
- Focus on addressing their pain points and providing helpful solutions.
Building Trust and Expertise
- Build trust with your audience by showcasing real expertise.
- Provide concrete examples and avoid generic, AI-generated fluff.