Join content marketing experts Kate Shropshall, James Brockbank, and Alexandra Tachalova as they delve into the art of producing expert content. They discuss the crucial role of high-quality content in SEO and how to engage industry experts for credibility. The conversation highlights balancing AI assistance with human creativity, while emphasizing tailored questions for effective insights. They also tackle pet peeves in content creation, advocating for usability and strategic intent to enhance distribution and engagement.