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James Brockbank
Managing director and founder of DigitalOft, a UK-based agency specializing in SEO, content marketing, and digital PR, with 16 years of experience in SEO.
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Mar 5, 2025
• 52min
How To Produce Great Expert Content
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Join content marketing experts Kate Shropshall, James Brockbank, and Alexandra Tachalova as they delve into the art of producing expert content. They discuss the crucial role of high-quality content in SEO and how to engage industry experts for credibility. The conversation highlights balancing AI assistance with human creativity, while emphasizing tailored questions for effective insights. They also tackle pet peeves in content creation, advocating for usability and strategic intent to enhance distribution and engagement.
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