She Posted Every Day for 4 Years—Now She Runs a 7-Figure Brand - Blaze Lloyd

Mar 27, 2025

Blaze Lloyd, a 24-year-old entrepreneur and founder of the successful lash supply brand Lashiivo, shares her inspiring journey. Starting at just 16, she leveraged daily Instagram postings to build a loyal community. Blaze discusses identifying industry problems, spending a year on product development, and ultimately launching her brand at age 20. With no paid ads, her genuine storytelling led to significant growth. Today, she focuses on maintaining authentic engagement while continuously innovating in the beauty space.

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Intro

00:00 • 3min

From Home to Salon: Building a Beauty Brand

02:31 • 6min

Revolutionizing SEO with Compact Keywords for Maximum Sales

08:57 • 2min

Building a Beauty Brand from Youthful Ambition

10:30 • 17min

Mastering Social Media Strategy

27:52 • 17min

Balancing Content and Engagement in Brand Marketing

44:29 • 23min

Navigating the Pitfalls of Influencer Marketing

01:07:10 • 2min

Influencer Marketing Insights

01:09:35 • 7min

Navigating Growth Stagnation in Social Media Influence

01:16:46 • 2min

Elevating Content with AI Editing

01:19:02 • 5min

E631: Blaze Lloyd, 24-year-old founder of Lashiivo, one of the world’s top lash supply brands, comes on the pod! Crazy story:

Started at 16 - Blaze was doing lash extensions out of her parents’ spare bedroom before and after school. She posted every day on Instagram—client results, behind-the-scenes, day-in-the-life stuff—for four years, building a small but loyal audience.

Opened a salon at 18 - She launched her own lash-only salon and started teaching lash courses. Her students ended up becoming some of her earliest product customers later on.

Spotted industry problems - She kept running into the same issues—lash curls falling flat, slow-drying adhesive, long shipping times. Nobody else was fixing them, so she decided she would.

Spent a year on R&D (age 19–20) - Blaze went deep into product development, hired consultants, and even flew to Korea solo to meet manufacturers and learn how everything’s made.

Launched Lashiivo at 20 - Thanks to her years of posting, training, and working in the industry, she had a built-in audience ready to buy. No paid ads, no distributors—just real demand from a real community.

Hit 7 figures - Lashiivo is now one of the top lash supply brands worldwide. Products ship from their own warehouse, and margins stay strong (15%–60%).

Still growing today - Blaze is still super hands-on—sharing stories, dropping educational content, replying to DMs. Focusing on storytelling, authenticity, and community.

⭐️ Blaze Lloyd Instagram: @blazelloydd ✨ Lashiivo Instagram: @lashiivo 💫 Lashiivo website: https://lashiivo.com/

🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Guest Welcome 00:26 Starting a Business at a Young Age 01:38 Revenue and Margins 04:03 Building From the Ground Up 07:54 Social Media and Marketing Strategies 16:39 Product Development and Innovation 34:00 Customer Engagement and Community Building 40:41 Disaster Recovery: Rebuilding Her Email List 42:35 ManyChat for Customer Engagement 44:16 Email Marketing Strategies and Frequency 47:00 Lessons from Mentorship: Financials and Hiring 51:04 Content Creation: Hooks and Narration 55:55 Starting Over: Building a Business in 2025 01:05:04 Influencer Marketing: Mistakes and Successes 01:16:48 Edward's Journey: Overcoming Plateaus 01:24:03 Conclusion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#instagrammarketing #personalbranding #socialmediamarketing #entrepreneurship