The Edward Show
She Posted Every Day for 4 Years—Now She Runs a 7-Figure Brand - Blaze Lloyd
Mar 27, 2025
Blaze Lloyd, a 24-year-old entrepreneur and founder of the successful lash supply brand Lashiivo, shares her inspiring journey. Starting at just 16, she leveraged daily Instagram postings to build a loyal community. Blaze discusses identifying industry problems, spending a year on product development, and ultimately launching her brand at age 20. With no paid ads, her genuine storytelling led to significant growth. Today, she focuses on maintaining authentic engagement while continuously innovating in the beauty space.
01:24:26
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Quick takeaways
- Blaze Lloyd built a successful lash supply brand, Lashiivo, by addressing specific industry pain points and leveraging a loyal social media following.
- Through strategic reinvestment and financial discipline, Blaze ensured sustainable growth while prioritizing healthy profit margins within her business operations.
Deep dives
Entrepreneurial Beginnings
The journey of starting a business in the beauty industry began at a young age for the entrepreneur, who initiated their path by offering eyelash extension services from their parents' home. At just 16 years old, they worked tirelessly, juggling school and clients to build up a client base before eventually opening a salon by age 18. This initial effort in personal service laid the foundation for launching Lashivo, a lash supply company designed to address specific pain points in the beauty market. By recognizing industry needs, they identified a niche that had substantial growth potential and poised themselves for future success.
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