E631: Blaze Lloyd, 24-year-old founder of Lashiivo, one of the world’s top lash supply brands, comes on the pod! Crazy story:
Started at 16 - Blaze was doing lash extensions out of her parents’ spare bedroom before and after school. She posted every day on Instagram—client results, behind-the-scenes, day-in-the-life stuff—for four years, building a small but loyal audience.
Opened a salon at 18 - She launched her own lash-only salon and started teaching lash courses. Her students ended up becoming some of her earliest product customers later on.
Spotted industry problems - She kept running into the same issues—lash curls falling flat, slow-drying adhesive, long shipping times. Nobody else was fixing them, so she decided she would.
Spent a year on R&D (age 19–20) - Blaze went deep into product development, hired consultants, and even flew to Korea solo to meet manufacturers and learn how everything’s made.
Launched Lashiivo at 20 - Thanks to her years of posting, training, and working in the industry, she had a built-in audience ready to buy. No paid ads, no distributors—just real demand from a real community.
Hit 7 figures - Lashiivo is now one of the top lash supply brands worldwide. Products ship from their own warehouse, and margins stay strong (15%–60%).
Still growing today - Blaze is still super hands-on—sharing stories, dropping educational content, replying to DMs. Focusing on storytelling, authenticity, and community.
⭐️ Blaze Lloyd Instagram: @blazelloydd ✨ Lashiivo Instagram: @lashiivo 💫 Lashiivo website: https://lashiivo.com/
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00:00 Introduction and Guest Welcome 00:26 Starting a Business at a Young Age 01:38 Revenue and Margins 04:03 Building From the Ground Up 07:54 Social Media and Marketing Strategies 16:39 Product Development and Innovation 34:00 Customer Engagement and Community Building 40:41 Disaster Recovery: Rebuilding Her Email List 42:35 ManyChat for Customer Engagement 44:16 Email Marketing Strategies and Frequency 47:00 Lessons from Mentorship: Financials and Hiring 51:04 Content Creation: Hooks and Narration 55:55 Starting Over: Building a Business in 2025 01:05:04 Influencer Marketing: Mistakes and Successes 01:16:48 Edward's Journey: Overcoming Plateaus 01:24:03 Conclusion
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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