Office Hours with Spencer Rascoff
From the Vault: How Eddy Lu and his Co-founder Built The GOAT App Based on a Love of Vintage Air Jordans
May 19, 2023
Eddy Lu, CEO of GOAT, shares the journey of pivoting from a restaurant meet-up app to building a successful sneaker authentication app. He discusses the challenges faced, growth hacks, and the vision of creating a global platform for quality products. The podcast also explores how the GOAT app revolutionizes sneaker sales with its streamlined purchasing processes and focus on culture and style.
26:51
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Quick takeaways
- Eddy Lu and his co-founder successfully leveraged their love of sneakers to pivot from a failed app into the thriving GOAT platform.
- GOAT's success stems from their authenticity-driven approach, building trust through chaotic but impactful events like the Black Friday sale.
Deep dives
Eddie Lu's Entrepreneurial Journey from Sneaker Passion to Goat's Inception
Eddie Lu and his co-founder's entrepreneurial journey began from a shared passion for sneakers since their college days. Originating from corporate America, they decided to venture into business due to a mutual entrepreneurial spirit. Initially starting with iPhone apps and cream puff franchises, they faced challenges during the financial crisis. Transitioning to a social dining network, Grubwithus led them to Y Combinator and a Series A raise before pivoting to Goat.
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