11min chapter

Office Hours with Spencer Rascoff cover image

From the Vault: How Eddy Lu and his Co-founder Built The GOAT App Based on a Love of Vintage Air Jordans

Office Hours with Spencer Rascoff

CHAPTER

Pivoting to Sneaker Success

The chapter explores the founders' journey of pivoting from a failed startup idea to creating a successful app focused on authenticating sneakers. It highlights the challenges faced, including building a seller base and managing supply-demand dynamics in the marketplace business. The founders share insights on growth hacks, handling industry partnerships, and their vision of establishing a global platform for quality products.

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