From the Vault: How Eddy Lu and his Co-founder Built The GOAT App Based on a Love of Vintage Air Jordans
Office Hours with Spencer Rascoff
Revolutionizing Sneaker Sales with GOAT App
Exploring how the GOAT app streamlines purchasing processes, addresses marketplace issues, and focuses on culture, style, and augmented reality to engage consumers. The chapter also delves into GOAT's branding strategy, emphasizing accessibility and value for buyers of all price points.
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