4min chapter

Office Hours with Spencer Rascoff cover image

From the Vault: How Eddy Lu and his Co-founder Built The GOAT App Based on a Love of Vintage Air Jordans

Office Hours with Spencer Rascoff

CHAPTER

Revolutionizing Sneaker Sales with GOAT App

Exploring how the GOAT app streamlines purchasing processes, addresses marketplace issues, and focuses on culture, style, and augmented reality to engage consumers. The chapter also delves into GOAT's branding strategy, emphasizing accessibility and value for buyers of all price points.

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