Business School with Sharran Srivatsaa

The Continuous Sales Machine

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Aug 1, 2023
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ADVICE

Multifamily Investing

  • Stop investing in single-family homes if you need hundreds of them to make sense.
  • Consider multifamily investments for passive income and wealth growth.
INSIGHT

The Continuous Sales Machine

  • Consumers don't have distraction problems; they want instant gratification.
  • Businesses should adapt by targeting the right people and encouraging them to express interest.
ANECDOTE

Home Evaluation Ads

  • Real estate agents often use "home evaluation" ads to attract prospects but immediately try to sell appointments.
  • This incongruence frustrates prospects who may only be curious about their home's value, not selling.
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