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The Continuous Sales Machine

Business School with Sharran Srivatsaa

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How to Tell Stories to Active Aspiration

You're trying to activate their aspiration so that when they get in as to the way they figure it out. So you can tell stories of the five-minute abs video or the shake weight or the compression jeans that don't make you lose any weight. Another really great way to activate aspiration is to do before and after show how someone was before and how they become Seuss became when they wanted after. And now you've got that to everyone that is your hero's journey.

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