The Digital Agency Growth Podcast

Jason Swenk on Lessons Learned from Working with 10,000 Agencies

Nov 29, 2023

Guest Jason Swenk, who has advised over 10,000 agencies, shares tips on trust with clients, AI in agencies, growing and selling agencies, personal growth decisions, scaling an agency for massive growth, and artistic value in attracting ideal clients.

39:30

Episode guests

Jason Swenk

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Trust is essential in agency sales, focusing on building relationships over differentiation.

Adapting to AI and industry changes is crucial for agency growth and efficiency.

Niche specialization and strategic partnerships drive agency success by solving specific challenges collaboratively.

Deep dives

Building Trust Through Outreach Strategies

Establishing trust is crucial in sales, especially for agency services, where cold outreach often falls short. The key resource for success is trust, not mere differentiators. Effective outreach and strategic partnerships are pivotal in fostering trust and generating qualified meetings.

Introduction

3min

The Evolving Role of AI in the Agency Space

5min

Strategies for Growing and Selling Agencies

19min

Insights on Agency Perception, Decision-Making, and Personal Growth

3min

Scaling an Agency for Massive Growth

7min

Artistic Value and Agency Playbook Excitement

2min

Agencies vary greatly, so finding helpful advice can feel daunting. With so many different agencies and approaches to running them, where do you turn to find reliable advice that has been tested thoroughly? Someone like Jason Swenk, who has worked with over 10,000 agencies in the last decade, fits that perfectly. This week, episode 204 of The Digital Agency Growth Podcast is about lessons learned from working with 10,000 agencies!

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In this episode of The Digital Agency Growth Podcast, Jason Swenk shares the importance of having a plan in place before selling an agency and actionable steps you can take right now to get clear on your business goals.

Jason Swenk is the agency advisor & coach who guides marketing agencies through a proven framework for growing their agency faster. Jason has literally written the book for growing an agency from nothing to two 8 figure agencies. He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually led to selling his agency.

In this episode, Dan and Jason discuss the following:

The importance of trust with clients and employees.
AI isn’t replacing agencies, it’s helping them be more effective.
Jason’s ‘offer ladder’ approach which de-risks the commitment of working with your agency.
Agencies should focus on solving clients' biggest challenges the fastest.

Don’t forget to visit Jason’s website to learn more about his upcoming book!

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dag

CONNECT WITH JASON SWENK:

Website

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CONNECT WITH DAN ENGLANDER:

Sales Schema