Sliced Bread Toast - Kodak
Nov 14, 2024
Don Strickland, former VP of Digital Imaging at Kodak, shares his insights on the company's journey from photography pioneer to a smaller player in a digital world. He discusses Kodak's innovative history, like giving away cameras to sell film, and recalls its nostalgic impact. The conversation dives into Kodak's missteps during the transition to digital, including its fears of undermining film sales. Strickland emphasizes the crucial lessons about innovation, adaptability, and the unpredictable nature of business success.
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Kodak's Rise to Popularity
- George Eastman made photography accessible by creating easy-to-use cameras like the Brownie.
- He targeted children and families, associating Kodak with holidays and family events.
Early Business Model
- Kodak adopted the "razor and blade" business model early on.
- They gave away cameras to profit from film sales.
Kodak in the 70s
- In the 70s, Kodak had a strong reputation, worked with NASA, and offered various perks to employees.
- The company culture was optimistic, with employees envisioning Kodak's bicentennial on the moon.