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Kodak revolutionized photography by making it accessible to the general public. Founded by George Eastman, the company introduced the Brownie camera in 1900, which was brilliantly marketed with the slogan 'you push the button, we do the rest.' This innovation targeted both children and families, positioning Kodak cameras as essential for recording memorable vacations, solidified by advertising campaigns that emphasized the importance of capturing moments with a Kodak. The brand quickly dominated the market, becoming a household name and synonymous with photography, indicating the immense impact it had on how society approached picture-taking.