
Sliced Bread
While Sliced Bread takes a break we serve up Toast. A study of the spectacular failures of brands which had promised so much to consumers. In each episode, the presenter and BBC business journalist Sean Farrington examines one big idea. What did it promise? Why did people back it? Why did they get burnt? Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today?
Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand’s fortunes and reaching her own, often instructive, conclusions. From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. Sliced Bread returns for a new batch of investigations on 3 July, 2025. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds. For this brand new series of Toast, episodes will be released weekly on Thursdays wherever you get your podcasts. But if you’re in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else.Toast is a BBC Audio North production for BBC Radio 4.
Latest episodes

Jun 26, 2025 • 28min
Toast - FHM
FHM was the men's magazine that sold vastly more copies than any of its competitors but still ended up toast. So, why did its publishers stop printing it while other men's magazines survived? The BBC Business journalist, Sean Farrington, charts its highs and lows in the company of four of FHM's former editors.Alongside them is the entrepreneur, Sam White, who has to use her business acumen to reach her own conclusions based upon what she has heard. Featuring in the show are: - Eric Musgrave - the original editor of 'For Him Magazine' as it was known when it launched in 1985- Mike Soutar - the FHM editor who took sales to over half-a-million a month in the late 1990s- Piers Hernu - FHM's editor-at-large who took to the airwaves to defend lads' mags against accusations of sexism - Joe Barnes - who edited the magazine for four years until shortly before its print publication ceasedProduced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes.

Jun 19, 2025 • 25min
Toast - Nike's FuelBand
Nike's FuelBand was among the first fitness trackers to be launched and was worn by sports stars including the tennis player, Serena Williams. So, why did Nike give up on it so soon after its launch?The BBC Business journalist, Sean Farrington, is joined by Nike's former Vice President of Digital Sport, Stefan Olander, to get the inside story on what happened to the successful product. Alongside them is the entrepreneur, Sam White, who at the end of the show, based only upon what she has heard and using her business acumen, has to reach her own conclusions. Other guests include:- Nikki Legg - a FuelBand fan who bought one as soon as they came out and wrote to Toast suggesting we cover the fitness tracker on the show.- Chris Smith - a sports and technology journalist who has written about the FuelBand and is an early adopter of wearable techProduced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes.

Jun 12, 2025 • 25min
Toast - Freeserve
Freeserve rapidly became the UK's number one internet service provider within months of its launch in 1998, yet the brand disappeared almost as quickly. So, what happened? The BBC Business journalist, Sean Farrington, investigates. Alongside him is the entrepreneur, Sam White, who at the end of the show has to reach her own conclusions, based only on what she has heard and her own business acumen.Sean and Sam hear from expert guests including:- Rory Cellan-Jones OBE - the BBC's former technology correspondent who covered Freeserve's rise and later dedicated a chapter to it in his book 'Dot Bomb - the Rise and Fall of Dot Com Britain'.- Ajaz Ahmed - a 'Freeserve founder' who badgered bosses to start an ISP while working as a store manager at PC World in Leeds. He later became Freeserve's Business Development Manager.- Mark Danby - a former Chief Operating Officer at Freeserve.Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes.

Jun 5, 2025 • 27min
Toast - Woolworths
Woolworths was once a family favourite with well over 1,000 UK stores selling everything from kitchenware to pick and mix. So, why did the business collapse when other general retailers were on the rise? The BBC Business journalist, Sean Farrington, charts the company's highs and lows before asking 'what went wrong at Woolies?'. Alongside him is the entrepreneur, Sam White, who at the end of the show has to reach her own conclusions, based only on what she has heard and her own business acumen. Sean and Sam hear from expert guests including: - Richard Hawkins - an honorary research fellow at the University of Wolverhampton and president of the marketing history organisation, Charm, who has written about the company?s early days- Clare Bailey - a retail consultant who was employed by Woolworths- Claire Robertson - whose retail career began with a Saturday job at her local Woolies and led to her running a spin-off business (called 'Wellworths') after the original failed.- Tony Page - Commercial and Marketing Director at Woolworths from 2006 who tried to save the business after it went into administrationProduced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes.

May 29, 2025 • 31min
Menopause Supplements
Can supplements claiming to make menopause symptoms more bearable, really help? Going through menopause can result in a myriad of symptoms, leaving women stressed, exhausted, and desperate for anything that might make it easier to deal with. In recent years, a huge range of products have become available in supermarkets, pharmacies and online, all promising to help alleviate some of these symptoms – for a price. So listener Susie, who said she felt she was experiencing some of these symptoms, got in touch with Sliced Bread, to ask if it might be money well spent? Greg Foot drills down into the top ingredients of these supplements and their claims, alongside GP Dr Helen Wall who runs a Menopause Clinic in Greater Manchester. They look at what the science says, and ask if these supplements really can support women through the menopause?RESEARCHER: PHIL SANSOM
PRODUCER: KATE HOLDSWORTH, PHIL SANSOM & GREG FOOT

May 22, 2025 • 31min
Vagus Nerve Stimulators
Do Vagus Nerve Stimulators help your mental health?The vagus nerve could be one of the most important body parts you might never have heard of. It's a large nerve that connects major organs like the heart and lungs to the brain and studies have found that stimulating it with electrical pulses can lead to dramatic improvements in some people with depression and other mental health conditions. Those trials were for medical devices implanted into the chest, but listener Karin has seen commercially available versions that you wear over your ear. But do they work? Karin joins Greg in the studio along with leading experts in the field to do a deep-dive into the studies and separate out the science fact from the marketing fiction.All of our episodes start with YOUR suggestions. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807.RESEARCHER: PHIL SANSOM
PRODUCERS: SIMON HOBAN AND GREG FOOT

May 15, 2025 • 25min
Lip Balm
When staring at shelves full of sticks, tubs and tubes all promising us the perfect pout, how do you know which Lip Balms will really help keep chapped lips at bay?Listener Kiran is a regular lip balm applier - saying she often suffers with dry or cracked lips, and recently splashed out on an expensive lip balm after seeing celebrity endorsed adverts for it online. But she isn?t sure it?s any better than her trusty tub of Vaseline.To find out, Greg Foot speaks to Consultant Dermatologist and Dermatological Surgeon Dr Emma Craythorne about lips, lip lickers, mouth breathers and the causes of cracking - as well as lecturer in pharmaceutical and medicinal chemistry at the University of Sunderland, Dr Teresa Borrello about what is IN these lip balms to plump, smooth, or repair.All our episodes start with YOUR suggestions. If you?ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807.PRODUCERS: KATE HOLDSWORTH AND GREG FOOT RESEARCHER: PHIL SANSOM

May 8, 2025 • 33min
Sleep Headbands and Sleep Bars
Which products are best for bedtime listening?According to a YouGov poll nearly half of us listen to music or podcasts to help us get to sleep and there are a range of products designed to do just that.Listener Nick has seen wearable sleep headbands with speakers woven in to the fabric which he hopes will stop him waking up in the middle of the night with headphones or earbuds digging into his ears.And listener David says his social media is promoting sleep bars that go under the pillow and claim to transmit sound via bone conduction.To find out more, Greg is joined by acoustic expert Professor Trevor Cox and Lecturer at the Surrey Sleep Research Centre, Ullrich Bartsch. They discuss the sound quality of these devices and whether it's a good idea to listen to music or podcasts at bedtime at all. Is there any evidence that it results in a good night's sleep?All our episodes start with YOUR suggestions. If you?ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807PRODUCERS: SIMON HOBAN AND GREG FOOTRESEARCHER: PHIL SANSOM

May 1, 2025 • 25min
Plant-Based Meat Alternatives
You may have heard health warnings around too much red or processed meat, and considered trying a plant based meat alternative as one of your midweek meals instead. But after looking at the ingredients on the packet and spotting salt, additives and flavourings, wondered if they really are the healthier choice?That?s exactly what listener Graham did, as he hunted for an alternative to his beloved sausage ? and found that the plant based versions all seemed to be heavily processed. He's asking, are they really better for us? And are they better for the environment too? The information and prices in this episode were correct at the time of recording.All our episodes start with YOUR suggestions. If you?ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807 PRODUCERS: KATE HOLDSWORTH AND GREG FOOT RESEARCHER: PHIL SANSOM

Apr 24, 2025 • 29min
Jet Lag Products
Are there products that can help you avoid or ease jet lag?If you've travelled long-haul you'll know the feeling; your body feels completely out of sync with the new time zone, leaving you tired, disorientated and quite possibly a tad irritated!So is there anything you can do? Listener Moira suffered the effects of jet lag on a recent work trip to India and with another one coming up to the USA, she's keen to know more about the products that claim to help. She's heard about apps that help you align your circadian rhythm with your new time zone, as well as supplements and even a mask that promises to better humidify the air on your flight! But do any of them work?All our episodes start with YOUR suggestions. If you?ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number, 07543 306807PRODUCERS: SIMON HOBAN AND GREG FOOT
RESEARCHER: PHIL SANSOM
NOTES: The table on light exposure referred to in this programme from the scientific journal 'The Lancet' can be found here:https://www.semanticscholar.org/paper/Jet-lag%3A-trends-and-coping-strategies-Waterhouse-Reilly/d2ca570b8746a1ecfbd155da14c8291f85545db2/figure/3