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Toast - Kodak

Sliced Bread

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Kodak's Digital Dilemma

This chapter examines Kodak's ascent in the photography market and its eventual decline, focusing on key missteps like the ill-fated disc camera launch. It highlights the company's struggle to adapt to the digital photography era, marked by a reluctance to embrace new technology due to fears of undermining film sales. The discussion reveals important lessons on innovation, decision-making, and the unpredictability of success in the business landscape.

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