The GaryVee Audio Experience You Have to Adapt To The Times
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Jun 23, 2023 Discover the inspiring journey from a family liquor store to a thriving 60 million-dollar business. Dive into the importance of adaptability in marketing and the need to take risks. Learn how early investments in social media reshaped strategies and customer engagement. Explore the transformative shifts in advertising and the critical role of understanding youth attention. This talk emphasizes innovation over outdated metrics, showcasing how to navigate the ever-evolving digital landscape with confidence.
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Early Hustle
- Gary Vaynerchuk's family immigrated to the US and lived modestly, his father working at a liquor store.
- Vaynerchuk grew up with an entrepreneurial spirit, selling baseball cards and working at his father's store.
WineLibrary.com
- Vaynerchuk recognized the potential of the internet early on, launching WineLibrary.com, one of the first e-commerce wine businesses.
- Despite initial setbacks, he leveraged email marketing and Google AdWords to grow his family's business significantly.
Underpriced Attention
- Creative work is crucial for success, but it's often deployed in overpriced attention gaps.
- Vaynerchuk's early success came from buying underpriced attention like e-commerce, email, and Google AdWords.