10 Million Views Later | A Conversation with Tom Sherrington

Jul 1, 2024

Tom Sherrington, an experienced educator and consultant known for his influential work in teaching strategies, shares his educational journey and insights on personal branding. He discusses the challenges of blogging and public speaking, emphasizing the importance of authenticity and honesty in online interactions. Tom sheds light on his experiences running a school in tough circumstances and the role of humility in teaching. He also highlights the significance of collaborative professional development and the power of engaging content in shaping educational practices.

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Episode notes

ANECDOTE

Early Blogging Success

Tom Sherrington's first blog in 2012 unexpectedly gained traction, surprising him with its reach.
Comparing notes with Alex Quigley, they were astonished by the 20,000 views and international reach shown in blog stats.

ADVICE

Promote Your Blog

Promote your blog posts actively on social media platforms like Twitter to reach a wider audience.
Don't be afraid of self-promotion; focus on sharing valuable ideas and engaging with your audience.

ANECDOTE

Blogging Journey

Inspired by a conference and wanting his students to blog for a wider audience, Tom started his own blog.
Despite not winning the school's blogging challenge, he realized the key is writing what people want to read.

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Tom Sherrington discusses his journey in education, from realising his audience through blogging to the challenges of personal branding and public discourse. He shares insights on crafting a personal brand, engaging with an audience, and navigating the online space.

Our conversation explores the dynamics of public speaking, blogging, and the impact of social media on personal and professional identity. We also cover topics related to humility, vulnerability, and authenticity in professional development and online presence.

Tom shares insights on the challenges of running a school in a tough environment, the importance of honesty and authenticity in blogging, and the significance of professional development in education. He also discusses the need for balance in online presence and the value of experience and authenticity in sharing one's journey.

Takeaways

Realising an audience through blogging and social media engagement
Crafting a personal brand and navigating public discourse
The impact of social media on personal and professional identity
Engaging with an audience and the challenges of public speaking
Humility and vulnerability are essential qualities in professional development and online presence.
Authenticity and honesty in blogging and online sharing resonate well with the audience.

Links

Tom Sherrington's blog, "Teacherhead"

Tom Sherrington's Twitter profile

The Learning Rainforest

Rosenshine's Principles in Action

Walkthrus website

This episode is supported by the International Curriculum Association. Learn more here.

Thank you for tuning in, and as always, if you found this episode useful, please share your experience. You can find me online on X (@leaningshane), and LinkedIn. My website is shaneleaning.com and email address is shane@shaneleaning.com.

Join Shane's Intensive Leadership Programme at educationleaders.co/intensive

Shane Leaning, an organisational coach based in Shanghai, supports school leaders globally. Passionate about empowment, he is the author of the best-selling 'Change Starts Here.' Shane is a leading educational voice in the UK, Asia and around the world.

You can find Shane on LinkedIn and Bluesky. or shaneleaning.com

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