The Game with Alex Hormozi Part 4: Attraction Offers Continued | $100M Money Models Audiobook | Ep 941
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Aug 19, 2025 Discover the hidden issues that can destroy businesses from within and learn how to spot and fix them before it's too late. Find out how decoy offers can significantly boost customer engagement and guide decisions. Listen to inspiring success stories from entrepreneurs who have implemented powerful attraction strategies, showcasing the substantial impact of effective offers and community engagement on their growth. Plus, explore the potential of upsell offers to enhance your profitability!
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Tanning Pass That Sold Memberships
- John used a $5 five-day tanning pass to convert buyers into full members by explaining realistic results and crediting the pass toward membership.
- This taught Alex to give customers what they want now so you can give them what they need later.
Use Decoy Offers To Upsell
- Advertise a low-cost or free decoy offer to attract leads and present a premium option at engagement.
- Emphasize the premium's superior features and make the contrast large to drive upgrades.
Design Decoys And Choose Free Or Discount
- Strip the decoy down and remove guarantees; sell the dream in ads, not detailed features.
- Test free versus discounted attraction offers because discounts raise show-up rates for appointments.