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Part 4: Attraction Offers Continued | $100M Money Models Audiobook | Ep 941

The Game with Alex Hormozi

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Leveraging Decoy Offers for Maximum Customer Engagement

This chapter explores the strategy of using decoy offers in business to boost customer acquisition and conversion. Through anecdotes and examples, it illustrates how presenting low-cost options alongside premium choices can guide customers toward better decisions that align with their needs.

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