BE THAT LAWYER Nick Augustine: Creating Connection and Legacy in Your Practice
May 29, 2025
Nick Augustine, a former lawyer turned digital marketing expert, runs Lone Star Content Marketing. He emphasizes the importance of authenticity in legal branding, encouraging lawyers to share personal stories on social media to build trust with clients. Nick discusses the pitfalls of outsourcing marketing without infusing personal narrative and highlights the need for grassroots relationship-building over reliance on digital ads. He believes a strong brand is shaped by genuine interactions and client feedback, revealing what truly distinguishes an attorney.
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Try a Marketing Detox Month
- Take a month and stop all digital marketing to see how your business functions without it.
- Focus on meeting people in your community and be known through personal relationships.
Brand Is Community Recognition
- Your brand is how people know you and who refers others to you.
- Authenticity and standing out in your community define your true brand, beyond logos and colors.
Humanize Brand With Real Interests
- Be yourself and share personal interests on social media to humanize your brand.
- Avoid controversial topics but show your genuine life to build client trust and relatability.
