Nick Augustine

Nick Augustine, a former lawyer turned digital marketing expert, runs Lone Star Content Marketing. He emphasizes the importance of authenticity in legal branding, encouraging lawyers to share personal stories on social media to build trust with clients. Nick discusses the pitfalls of outsourcing marketing without infusing personal narrative and highlights the need for grassroots relationship-building over reliance on digital ads. He believes a strong brand is shaped by genuine interactions and client feedback, revealing what truly distinguishes an attorney.