How to Enhance Supply Chain Efficiency in Africa Through Product Digital Identity Management with Dare Odumade

Apr 7, 2025

Dare Odumade, CEO of Chekkit Technologies and a contributor to Thrive: Mastering E-commerce the African Way, dives deep into revolutionizing supply chains in Africa. He discusses the urgent need for transparency and how digital product identity management combats counterfeiting. With Chekkit, consumers can verify products in real-time, enhancing trust. Dare also highlights the significance of partnerships and technology, like USSD, to empower local manufacturers and streamline logistics for a more efficient e-commerce landscape.

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Intro

00:00 • 2min

Addressing Counterfeit Medications Through Digital Management

01:35 • 3min

Navigating E-Commerce Challenges in Africa

04:50 • 14min

Optimizing Product Authentication: The Role of USSD in Consumer Trust

18:40 • 3min

Unlocking Product Digital Identity

21:53 • 15min

Enhancing Supply Chain Efficiency through Collaboration

36:42 • 22min

Episode #169 with Dare Odumade, CEO of Chekkit Technologies and contributor to the recently published book Thrive: Mastering E-commerce the African Way published by the Africa Retail Academy at Lagos Business School.

Dare Odumade is at the forefront of supply chain innovation in Africa through his work with Chekkit Technologies, a company on a mission to protect consumers, build brand trust, and eliminate counterfeit products across the continent. As a key voice in the chapter Enhancing E-commerce Efficiency in Africa: The Role of Product Digital Identity Management, Dare offers a bold vision for how digital product identity can transform African commerce.

In this episode, we explore how Chekkit is reshaping e-commerce in Africa, from solving the "what I ordered versus what I got" dilemma and improving logistics infrastructure to empowering consumers with real-time product verification and driving loyalty through smart technology solutions.

What We Discuss With Dare

The pivotal moment that highlighted the urgent need for supply chain transparency in Africa.
The key message behind the chapter “Enhancing E-commerce Efficiency in Africa” and how product digital identity management plays a crucial role.
How Chekkit functions as a real-world tool to trace and share the story of a product’s supply chain from origin to consumer.
How Chekkit supports manufacturers in reclaiming market share by combating counterfeit products through supply chain transparency.
The resistance faced from industries hesitant to digitise their supply chains and how Chekkit addresses those challenges.

Did you miss my previous episode where I discuss The Structural Changes Required To Build Resilient Diagnostics and Healthcare Systems in Africa? Make sure to check it out!

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Connect with Terser:
LinkedIn - Terser Adamu
Instagram - unlockingafrica
Twitter (X) - @TerserAdamu

Connect with Dare:
LinkedIn - Dare Odumade
Twitter (X) - @Chekkitapp

Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.

Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk