Thrive: Mastering E-commerce the African Way
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Book •
Thrive: Mastering E-commerce the African Way is a book published by the Africa Retail Academy at Lagos Business School, offering insights into the e-commerce landscape in Africa.
It features contributions from various thought leaders and entrepreneurs, providing practical strategies and perspectives on navigating the challenges and opportunities of the African e-commerce market.
The book covers topics such as supply chain management, digital marketing, and regulatory frameworks, aiming to empower businesses to thrive in the dynamic African context.
It emphasizes the unique aspects of the African market and provides tailored advice for businesses operating within it.
The book serves as a valuable resource for entrepreneurs, investors, and anyone interested in understanding the growth of e-commerce in Africa.
It features contributions from various thought leaders and entrepreneurs, providing practical strategies and perspectives on navigating the challenges and opportunities of the African e-commerce market.
The book covers topics such as supply chain management, digital marketing, and regulatory frameworks, aiming to empower businesses to thrive in the dynamic African context.
It emphasizes the unique aspects of the African market and provides tailored advice for businesses operating within it.
The book serves as a valuable resource for entrepreneurs, investors, and anyone interested in understanding the growth of e-commerce in Africa.
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Terser Adamu
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