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How to Enhance Supply Chain Efficiency in Africa Through Product Digital Identity Management with Dare Odumade

Unlocking Africa

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Optimizing Product Authentication: The Role of USSD in Consumer Trust

This chapter highlights the significance of offering both app and USSD solutions for product authentication, noting that over 90% of consumers favor USSD for its simplicity. It also discusses the use of consumer surveys and rewards to encourage product authentication, helping manufacturers combat counterfeiting and regain market share.

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