Sophisticated Marketing: Creating Content That Builds Community with Chris Do

Jul 3, 2024

Chris Do, a sophisticated marketing expert, shares insights on content creation, community building, and pricing models. He emphasizes the importance of brand and community over product and revenue. Chris also discusses overcoming self-doubt in content creation and the value of continuous testing and learning for building a successful brand.

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ADVICE

Build Trust with Free and Low-Cost Offers

Use free content as a taste-test to build trust and confidence with prospective customers.
Offer affordable entry-level products that boost client confidence and income potential.

ANECDOTE

Coach Helped Chris Scale Revenue

Chris hired a business coach to level up from mid-tier projects to major league gigs.
Learning sales processes transformed his production business revenue drastically.

INSIGHT

Brand and Community Trump Product

The brand and community are more valuable than the product and revenue alone.
Connection with customers drives repeated sales beyond any single product.

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Real talk: Do you ever feel like you’re climbing “Cringe Mountain”?

You know, that overwhelming sensation when you’re pushing past your comfort zone, showing up online, and suddenly, it feels like you're under a microscope, with every move scrutinized?

If you’re nodding your head in agreement, lean in and hear this… GOOOOOD. This means you’re almost to the peak of the mountain. And lemme tell you, honey, that slope down is much kinder than the ride up. How do I know? I’ve been there. We all have…

In fact, in this episode, Chris Do, Personal Branding and Business Coach (and very successful entrepreneur), shares his experiences with his climb.

You’ll also hear strategies for tolerance for standing the discomfort in content creation, building community to grow your business, and the four different pricing models.

Click play to hear all of this and…

(00:02:52) An inside look at Chris’s company and how he serves creative entrepreneurs.

(00:04:39) The role free content plays on social media for building an audience and attracting potential customers.

(00:06:08) The different levels and variations of offers.

(00:10:57) The impact of hiring a coach and implementing effective sales processes on business growth.

(00:16:56) The value of brand and community OVER product and revenue.

(00:17:06) How anyone can overcome self-doubt and lack of confidence in content creation (just like Chris did!).

(00:22:19) An inside look at the marketing structure for Chris's new business.

(00:23:56) Chris's approach to creating and sharing free content, and the impact on sales of educational products.

(00:27:40) The four different pricing models and when to use each one.

(00:37:22) Why you should diversify your pricing for your offers.

(00:42:26) The importance of cultivating a warm audience for business growth.

For full show notes, visit

https://jasminestar.com/podcast/episode448

Access the Free Value-Based Pricing Mini Training:

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